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Vulnerability = Courage

Posted by Tom Smith on Sat, May, 19, 2018 @ 12:05 PM

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Great presentation by Dr. Brené Brown, Research Professor University of Houston during Nutanix' .NEXT conference in New Orleans on May 10. Dr. Brown has been studying vulnerability and courage and the soon to be published The Four Pillars of Courage.

Dr. Brown's Ted Talk on The Power of Vulnerability has more than 34 million views on YouTube.

Here's the gist of her presentation I was fortunate to see:

  • You have to be vulnerable to be courageous
  • Vulnerable = at risk, emotionally exposed
  • There is no courage without vulnerability
  • “Daring greatly” came from Teddy Roosevelt
  • Can we lay out the code for being a full-stack individual?
  • Shame is walking out of the room of people you know well and when you leave, and they speak badly about you
  • It’s not the critic who counts, the credit goes to the one in the arena who comes up short again, again and again. If s/he fails, s/he does so daring greatly.
  • If you’re brave with your life you’re going to get your ass kicked
  • Life is volatile you will know failure if you are brave with your work
  • We live in a comfort crisis – we believe we are entitled to comfort
  • There is nothing comfortable about being courageous
  • Vulnerability is the most accurate measurement for courage
  • If you are not in the arena being brave with your life I am not interested in what you have to say
  • When you’re brave there is pushback
  • The mean-spirited words from the cheap seats should hurt but you need to know who’s opinions matter – it’s not the people in the cheap seats
  • Know the people you can trust and listen to them
  • Shame, scarcity, fear, anxiety, uncertainty = vulnerability
  • Vulnerability is the birthplace of love, belonging, joy
  • Joy is the most vulnerable of all human emotions
  • We dress rehearse tragedy because we’re waiting for the other shoe to drop
  • Don’t squander joy
  • Don’t dress rehearse tragedy
  • Stop in the moment and be grateful
  • Vulnerability is the birthplace of: courage, trust, empathy, innovation, creativity, accountability, adaptability, inclusivity, hard conversations, feedback, problem-solving, ethical decision making
  • Set up a culture of no vulnerability you get no innovation, no risk-taking
  • The opposite of accountability is blame
  • If you don’t do discomfort you’re not a good fit for us
  • If you cannot have a conversation about a difficult subject (race, class, gender) you cannot be a successful leader – be willing to excavate conversations that need to happen because they’re getting in the way of good work
  • People are not willing to be vulnerable, brave
  • What are you doing instead of the hard conversations?
  • We’re not having hard conversations because we’re not willing to be vulnerable
  • Relational vulnerability – you cannot be brave or lead without it
  • It takes courage to have ethical decision making
  • When we’re in struggle we need a story for our brain – the story I’m telling myself right now is . . .
  • Myths:
    • Vulnerability is weakness
    • I can opt out
    • Let it all hang out
    • I can go it alone
  • Vulnerability, clarity of values, trust, rising skills = the four pillars of courage
  • What’s worth doing even if you fail?
  • Vulnerability doesn’t always work out but it’s better than ending your life asking what if I had showed up?

Tags: integrity, extreme trust, emotional connection, total radical transparency, empathy, inspiration

Integrity as a Value

Posted by Tom Smith on Wed, May, 16, 2018 @ 09:05 AM

 

As you know, I begin with the vision, mission, values and strategic positioning when I begin working with any organization. If the management team is not aligned with all four, it's impossible to develop a cohesive integrated marketing communications plan and deliver a consistent message to your employees and your prospects.

 

The most important value to me is integrity - doing what you say you will do when you say you will do it. If you're unable to do what you say you will do when you say you will do it, why should anyone trust you about anything else - your products, your services, your guarantee, your word?

 

As the leader of a business organization, you set the tone for the organization. You are the role model for everyone in the organization who need to be aligned in order for your organization to achieve its goals. Your organization will not achieve its goals unless everyone is aligned with the same vision, mission, and values and is communicating the same strategic positioning. You need your employees to be just as accountable as you when it comes to doing what you say you will do, when you say you will do it.

 

If your do not do what they say they will do when thy say they will do it, they detract from the organization’s integrated approach with regards to vision, mission, values, and strategic positioning. Consistency builds trust. Inconsistency results in confusion and distrust. If some of your employees are doing their jobs with integrity and others are not, your customers and prospects will be confused - as will your brand.

 

There are four important steps for your employees to do their jobs with integrity.

  • Teach them employees what you mean by integrity

If your employees don’t understand the concept of integrity, they cannot reap its benefits. So your first job is to make them aware of integrity. This can be done in a number of different ways. It is easiest to teach integrity through stories, animated movies, films, slide shows and concrete examples. You should take the time to display these resources at the workplace

Here is a great story to show employees the importance of living with integrity and transparency. Integrity is not just about doing what's right even when others are not. Living with integrity serves as a role model for colleagues, suppliers, channel partners, and your competition. Here is another story which depicts strong, creative leadership. Stories are a great way to deliver a compelling, and memorable message

 

  • Compensate employees fairly

Integrity starts at the top and scare the daylights out of a lot of c-level executives with whom I have worked. If you are not paying employees fairly, your employees will not be with you for long and certainly will not be engaged. They will be angry that you are taking advantage of them and their situation and constantly looking for a new job rather that focused on achieving the objectives of the organization. It's critical to you pay similar compensation to employees who are in similar roles. It’s obvious if an organization’s compensation discriminate with regards to age, sex, or race, the organization, and its management is not living with integrity. Integrity is not just about telling the trust and being transparent, it is also doing what is right and treating everyone fairly so they can grow and flourish together. Even if you don’t pay fairly, still.

Paying people fairly does not mean you cannot make distinctions between older workers with more seniority or experience or those with management potential. If an employee deserves more than others, especially for reasons that may not be entirely obvious to all members of the team, ensure they are fairly compensated. Everything can not be translated into a tangible ROI. Some people are bringing skills and value to the organization that cannot be quantified.

 

  • Know your competitors

Every organization has competitors. Ensure your employees know who your competitors are and what makes you "different and better." This is part of the message they should be delivering when asked who they work for and what do you do, as evidenced by a custodian at NASA

Employees are more likely to be engaged, empowered, and live with integrity when they know what makes the company they work for "different and better" than their competition. Employees will end up holding each other accountable for doing what they say they will do. I wonder what would have happened has Enron management and employees embraced integrity?

 

  • Engage with employees

Employees model the words and actions of their leaders. That's why it's important for management to share their thoughts and be open to having difficult discussions.  Employees want to know how they are doing. While it's better to focus on leveraging the positives, it's necessary to be honest with employees about where they are not lving up to expectations, pulling their weight, or doing what they say they will do. As such, regular one-on-one is vital to building their integrity.

This goes both ways. In a transparent organization, employees should be encouraged to talk to management about any issues they see out of alignment of living with integrity, without reprisal. This empowers employees and leads to greater innovation and progress.

 

Tags: integrity chain, employee engagement, employee empowerment

Analytics for Every Step of the Customer Journey (infographic)

Posted by Kara Whittaker on Tue, May, 15, 2018 @ 11:05 AM

Click To Enlarge

Customer Experience Analytics For Every Step of the Customer Journey

Via Salesforce

Tags: buyer's journey

Broken Hiring Policies in Technology

Posted by Tom Smith on Tue, May, 15, 2018 @ 11:05 AM

This was originally published on the site for my work but was removed over concerns over starting a "flame war." It's a conversation we need to have so I'm sharing on my personal blog. Please keep it civil. Thank you.

 

The Congressional Black Caucus recently visited Apple, PayPal, Twitter, Square and Airbnb to assess whether Silicon Valley was making any progress in becoming more racially diverse. It wasn’t long before the lawmakers discovered that while some of these tech giants had made “small progress,” most had become less diverse over time.

Thanks to Jori Ford, Senior Director of Content, G2 Crowd, a review website for business software and services, for sharing her thoughts with me about inclusion and diversity in the technology industry. Jori, who identifies as black, Korean and LGBT, believes the chief problem is that the tech industry’s hiring practices are broken.

Rather than hiring racially diverse candidates for their skills and experience, tech companies are on a mission to fill empty quotas. But, at G2 Crowd, this isn’t the case, which is one of the key reasons Jori was attracted to the company.

How have broken recruiting and hiring processes led to tokenism (age, race, gender) in tech?

When you think about standard recruiting policies, you see recruiters and HR checking to see if candidates match skills needed. As a candidate you apply, interview, learn whether you’re qualified, and then you’re either selected or you are not.

When you are part of an underrepresented group you already know there’s not going to be a lot of people like you in the process – see Google, PayPal, Uber, and many others. You think you’re a statistic with 90 percent fitting the ideal profile — heavily male, white or Indian.

Unrepresented groups as a whole less than 1% are African American women.

As I ask questions about diversity in interviews, responses have been jarring. Many organizations do not have their own definition of diversity. They’re giving it little to no thought. Transparency in statistics and day-to-day work environments are key.

At G2Crowd, everyone has to take a test and all you have to do was pass. This balances the playing field for everyone.

When you’re not allowed to see who is working at the organization looking for diversity it makes for a walled system. At G2Crowd, is was interviewing in a fully glassed room that allowed me to experience all of the culture around me. The interview is a time when the company is conveying its business to a candidate and the candidate is seeing and evaluating the culture they will be included in. Inclusivity is key to recruiting.

If you don’t see anyone like yourself it makes you wonder if you’ll be accepted by the members of the organization. It’s all about perspective and we each have our own perspective which makes it hard to see outside. It’s hard for me to see where I fit in. Am I welcomed in the space? To get past perspective, there has to be someone you can see, someone you can connect with as an individual.

What’s the solution?

Make sure there is an active pipeline of diverse candidates. Organizations are having difficulty building the pipeline. They need to build the people they want to come and work for them. A lot of people look to incubators, but incubators lack underrepresented groups as well.

I believe it starts as K through 5 STEM programming. The decision doesn’t start in high schools and college. Paige & Paxton elementary STEM curriculum get kids started early before they’re even thinking about college.

Many colleges are funded by larger organizations who say they want diversity but then the lack of diversity is again prevalent.

What are the benefits of having a diverse organization besides being the right thing to do?

Organizations with more diversity have more challenging thoughts and different perspectives that result in more interesting and disruptive strategies to affect the world. Organizations need that thinking in-house before they begin building solutions. Diversity brings different perspectives to the table. You end up with business strategies you wouldn’t have come up with otherwise.

Who’s doing a good job?

G2Crowd is doing well. We have diverse age groups, neutralization of demographic factors through testing that show candidates they are valued for their mind. The interview process is transparent, not judgmental. You interview with a diverse, cross-functional panel of people.

What do minority developers need to keep in mind?

Don’t let statistics deter you. "Token" doesn’t mean what you think. Even though numbers show a sliding scale, people are necessary to make the change. Show your talent and make it known – step into the opportunity. Programmers are taught logic and statistics; however, the math isn’t always the reality, you can shape and mold the reality.

What should organizations that are serious about diversity and inclusion do?

Look at Project Include, they help organizations, and in particular management teams, learn where to start.

Inclusion is not an initiative. Organizations must humanize and see the people beyond the actual brand. It all comes down to people. Let people see the people for who they are and how they look or you won’t have diversity.

It’s about inclusion and people wanting to be someplace where they’re included and their voice is heard.

Tags: transparency, employee engagement, innovation, employee empowerment, total radical transparency

Pricing Analytics to Boost Customer Loyalty

Posted by Jennifer Dawson on Mon, Apr, 23, 2018 @ 08:04 AM

 

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Photo by wu yi on Unsplash

 

Thanks to Jennifer Dawson for the following.

Around 75% of businesses believe they are customer-centric, but just 30% of consumers agree. The dichotomy should be a powerful motivator for businesses wishing to increase customer loyalty. Considering the Internet of Things and its implications on market behavior, enticing customers with your products or services is no longer sufficient when it comes to achieving business success. Companies like Apple boast a unique percentage of loyal clients; they have managed to strike the exact balance between design, branding, and functionality, but not every product is a feat of design. This is why companies need extra tools, such as price analytics, to attract and retain clients.

Why is Customer Loyalty Key?

According to McKinsey Research, around 58% of customers freely switch from brand to brand. Only 13% are completely loyal to their favorite brands and around 29% shop from others but always return to their usual brands.

Research indicates that older generations are more loyal customers in general, with younger shoppers heavily influenced by the appeal of the Internet. Now more than ever, it is possible to glean information on issues such as value, ethics, price comparisons, etc. Regardless of age, the vast majority of shoppers have no issues with changing from one brand to another following poor customer service.

How Can Price Analytics Boost Customer Loyalty?

Price analytics software can process massive data sets, obtaining information from sources such as emails, social media comments, video files and more to discover important patterns and trends that enable companies to set the rice price for their products and services. Price management initiatives can increase a company’s margins by up to seven percent in a year, significantly improving its ROI. However, many companies fail to leverage the potential of ideal pricing because they lack the right analytical tools. Therefore, they are unable to react with due agility to issues such as changes in demand, pricing expectations, etc.

Price Analytics and Payment Options

The benefits of price analytics extend beyond mere setting of the right price for products or services. They also enable companies to focus on particular customers – those who bring in the most profit. By analyzing their purchase habits and preference, companies can build bespoke customer loyalty reward systems and accept payment methods that favor clients with rewards and points systems. Payment options should not only broad, but also compatible with mobile technology. Research indicates that around 1.6 billion people use their cellphones to shop online globally, and these devices being used to make 19% of all retail e-commerce sales.

Price analytics are important in a day and age when ubiquitous connectivity and the potential to reach a global market, mean that pricing and building customer loyalty according to ‘gut instinct’ are no longer sufficient. Analytics allow companies to employ key considerations when determining price, all of which are vital to attract new customers and retain those who are savvier than ever when it comes to price comparisons and obtaining value for their money.

 

Tags: pricing as a strategic market advantage

What's Your Story?

Posted by Tom Smith on Wed, Mar, 28, 2018 @ 09:03 AM

What's your story?

 

Whether you’re a B2B, B2C, or not-for-profit organization, you need a story to help people remember where you came from, what you stand for, and your commitment to providing an outstanding customer experience.

 

People remember stories better than they remember features and benefits, numbers, or product facts.

 

Stories are a great way to add emotion to your brand. Emotion is important since more than 90 percent of the decisions we make have an emotional component to them. Organizations need to consider the feelings they want to evoke in their target personas when developing their brand story.

 

I worked for the largest professional services firm in a large vertical industry. I researched the history of the organization and came up with a powerful two-minute story that would help clients and prospects understand everything the company offered and why.

 

None of the employees wanted to use the company story because they were focused on selling only their particular services. This company suffered through the recession when it could have had a much larger portfolio of business from clients and prospects who understood everything they had to offer and how those other parts of the business could help their company through the recession.

 

I also did work for the largest health insurer in my home state. We created a series of emotionally-driven testimonials that drove down negative perceptions by 39%, increased positive perceptions by 18%, and doubled inbound leads.

 

Stories can be retold by customers and prospects across any media channel. In fact, stories from customers (i.e. testimonials) are more powerful than those told by the company and create a greater emotional connection to the brand.

 

How do you create your brand story? Ask senior members of the organization:

 

  • How did the company get started?

 

  • How has it evolved as the market has evolved?

 

  • How has your brand story evolved with your company?

 

  • What is the company most proud of?

 

  • What’s the most extraordinary customer experience the company has provided?

 

Stories are powerful tools for empowering and engaging employees. Consistency builds trust. Inconsistency builds confusion and distrust. Your employees need a compelling story to tell when someone asks who they work for and your employees need to tell the same story regardless of if they’re in sales, finance, or production.

 

Ideally your brand story will communicate the vision, mission, values, and strategic positioning of your company exemplifying what makes you “different and better” in a consistent and compelling way.

 

So, what’s your story?

 

Click Here To Schedule a 30-Minute Consultation  to Discuss Marketing or Sales Issues

Tags: emotional connection to the brand, trust, connecting emotionally with customers, vision, mission, values, strategic positioning, brand platform

Online Video Is Growing Quickly, as Is Monetization

Posted by Tom Smith on Fri, Mar, 23, 2018 @ 08:03 AM

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I enjoyed speaking with P.J. Taei, Founder and CEO of Uscreen, about how they are helping clients monetize their powerful, inspirational, and entertaining videos.

 

As a life-long marketer, I know the power of video to tell stories and create an emotional connection with the viewer.

 

How does Uscreen help its customers sell their videos online? 

 

We provide customers an all-in-one video and monetization platform so they simply upload their videos, set the price, and keep every penny they make. Customers bring us their videos we do the rest!

What are the most important elements to producing a compelling video? 

 

Create an engaging video that provides information of value to the viewer. Identify the problem you can solve for the viewer, how you can make their lives simpler and easier, or entertain them. Be authentic to earn the viewer’s trust. Talk to people as if you were in the same room with them.

 

What video format do you recommend using to provide the best user experience (UX)? 

 

MP4. MPEG-4 Part 14 or MP4 is a digital multimedia container format most commonly used to store video and audio, but it can also be used to store other data such as subtitles and still images. Like most modern container formats, it allows streaming over the Internet. The only official filename extension for MPEG-4 Part 14 files is.mp4. MPEG-4 Part 14 is a standard specified as a part of MPEG-4.

 

 

How has the production and sale of video online changed in the past year or so? 

 

Video production has improved, shooting from smart phones has become even more popular and easier to use and edit.

 

How do you ensure the security of the video once it's posted? 

 

We use security protocols to secure the videos.

 

What are some real-world problems (use cases) you are helping your client solve by selling videos online? 

 

Eliminating the need for multiple systems to do what Uscreen does in an all in one platform.

 

We have more than 1,000 clients, 80% of which are selling video subscriptions for fitness and health, arts and creative, entertainment, training and education, and much more.

 

What are the most common issues you see in the production and sale of online videos? 

 

Customers think they do not have enough content for a subscription but they actually do. As long as you are providing information of value, end users are much less concerned with production values – they want to know the information that’s going to help them learn or solve a problem delivered seamlessly.

 

Do you have any concern over the current state of online videos? 

 

No, its progressing well and customers are adopting it quickly. With the proliferation of media devices and bandwidth, demand for video will continue to grow for the foreseeable futue.

 

What's the future of online video from your perspective? 

 

A lot more monetization, at first videos were free on YouTube, but now customers are willing to pay for anything that makes their lives simpler and easier, and adds value in any way.

 

What have I failed to ask that you think our readers need to know about selling videos online? 

 

With more than 1,000 customers, we are seeing a huge growth in online video monetization, our average customer nets more than $3,000 per month selling videos using our platform.

 

Tags: marketing technology

Are You Using Your Loyalty Program Properly?

Posted by Jennifer Dawson on Fri, Mar, 23, 2018 @ 08:03 AM

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Photo by Nathan Dumlao on Unsplash

 Thanks to Jennifer Dawson for sharing the following:

The cost of running a loyalty program could amount to as much as five percent of your total sales according to an article by KPMG Principal Katherine Black. That is, by no means, a small number. And to make matters worse, just because you have some sort of program in place, it doesn’t automatically mean that your repeat business and total sales will go up. For the whole thing to work, you’ll need to make sure your program is able to form some kind of emotional connection with your customers—and it all begins with proper customer data collection and processing.

 

What type of data is needed?

Aside from the basics like the customer’s name, age and overall demographic, successful customer loyalty programs also require information on your customers’ product preferences and purchasing habits. But this is just the data you collect at the point of purchase. You also need to keep track of what customers are saying about you and your product once they leave your store. In a way, this is a better method of getting honest opinions because the customers would no longer be under any pressure to be polite.

A great way to do this is via social media. If you already have a Facebook page for your brand, then either turn on the reviews feature for it or use it to encourage customers to contact you for feedback. In addition, you could also visit any e-commerce websites that carry your products and check the reviews there. Finally, you could do a quick Google search for your product as well to see if there are any other reviews that you might have missed.

 

How can customer data help?

But how does collecting all this data help make an incentives program more effective? Well, by understanding what your customers want and need, you can easily tweak the rewards that you’re offering accordingly. This will instantly make your program much more appealing and relevant—which will ultimately not only drive existing members to buy more to earn more points, but also entice even more customers to sign up. Needless to say, the more members you have, the more valuable information you can collect.

 

More data = better loyalty

Simply put, the first step in running a successful loyalty program is getting to know your customers. Keep in mind that unless your rewards are relevant and exciting enough, they won’t really do anything to increase your profits. At the end of the day, the better you understand your customers, the more effective your loyalty program becomes.

 

 

Click Here To Schedule a 30-Minute Consultation  to Discuss Marketing or Sales Issues

Tags: improve loyalty and retention

Energy Management Services in the Age of IoT

Posted by Tom Smith on Fri, Feb, 23, 2018 @ 08:02 AM

 

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There’s been a lot of news about using IoT devices to reduce costs; however, uptake has been slow due to the expense of implementation and the dearth of data scientists and analysts. There are 14 states, primarily in the Northeast and Atlantic Coast, including Washington D.C. with deregulated electric markets.

 

Energy management has been around as long as deregulation. Small, medium, and large enterprises can benefit from the economies of scale that can be gained by buying energy in bulk across multiple states.

 

If you are buying energy for your business in a deregulated market, an energy management consultant can help you reduce your spend by 20 to 40%. The consultant will begin by obtaining your utility bill and analyzing how to improve the price you are paying. This includes evaluating market conditions, discovering risk tolerance, and determining your real business needs.

 

When energy markets begin trading, your consultant will arrange a competitive auction to determine the most competitive price, the best supplier, and the optimal terms which will result in the best energy solution for your organization.

 

Having worked with hundreds to thousands of clients, energy consultants are able to identify efficiencies that those not dedicated to energy management are aware. You remain active in the energy market determining the best times to buy for the optimal efficiency and cost savings. All of this is tracked versus your budget with ongoing reports of budget versus actual.

 

Taylor Consulting and Contracting have been providing energy management services with impressive results:

  • A collection of Dunkin’ Donut franchises in six states have saved 15 to 20% annually for six years over what they were able to buy electricity for individually.
  • More than 4,000 Boston SMEs have joined Boston Buying Power (BBP) and enjoyed 50% savings during the 2014 polar vortex, and more than 100% versus the market-based price of electricity.
  • Independence Blue Cross of Pennsylvania has saved 50% on their electricity over the past five years since Pennsylvania deregulated electricity.

 

Technology, and data, is enabling companies of all sizes to reduce their energy spend. You don’t have to wait to employ IoT to enjoy the savings.

 

Tags: CX

VIZIO's M50 Home Theater Display is Quite Impressive

Posted by Tom Smith on Sun, Dec, 10, 2017 @ 18:12 PM

 

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Thanks to VIZIO for letting me preview their new M50 home theater display.

Consistent with how technology is changing daily to make users’ lives simpler and easier, the Visio M50 is an incredible upgrade over our three-year-old VIZIO:

  • There is no “warm-up time.” When the TV is turned on, the picture appears immediately.
  • The picture quality and color fidelity at an angle is remarkable.
  • The TV synchronizes to our cable box (ATT U-Verse) faster than any TV we’ve ever had.
  • “Smart TV” features are more intuitive and easier to use. We’ll see if I can finally convince my wife to “cut the cord.”

More technical highlights of the 2017 M-Series include: 

  • SmartCast: VIZIO’s connected ecosystem, powered by Google's "ChromeCast built-in". It’s like having a Chromecast Ultra built in to the display. As a result, the display’s “SmartTV” interface is primarily centered on your phone or tablet, where you can have access to thousands of apps (that are always up to date), and does not require that you access a separate on-screen interface to cycle through content. Pull up the apps you use now, simply swipe to find the content you want, and press the Cast button to send it to the screen. 
    • VIZIO’s SmartCast Mobile app helps aggregate content in one place to make searches on your phone or tablet even easier. Smartcast Mobile will even let you change display picture settings.
    • New for 2017, VIZIO has added a new on-screen "SmartCast TV” interface that allows you to use the new IR remote to launch top apps directly from the screen (including Amazon!). The remote even has hot keys for access to the top apps (Amazon, Netflix, Vudu, et.al.) 
  • An Ultra Color Gamut (aka Wide Color Gamut) panel, increases the color gamut for HDR content that reaches 96% of the P3 standard. P3 is the standard for Digital Cinema and is the current standard for HDR content.
  • Significantly increased peak brightness, a key component in HDR, as measured with an industry standard 10% window, which emulates peak highlights in an HDR signal.
  • Compatible with both HDR10 and Dolby Vision HDR content! No need to worry about format wars. Enjoy both.
  • Full array local dimming with 32 individual LED zones means the backlight can dim for very small dark portions of the image, improving black levels, while increasing for bright portions at the same time, increasing overall contrast significantly over edge-lit displays.  

The price on the M50 is currently only $499, which seems very reasonable to me based on what I see for inferior displays at BestBuy and Costco. I know that VIZIO is offering even better prices during the holidays.

The TV was easy to unpack and set-up. I had to call AT&T U-verse to connect to our cable box. When they heard we had the new TV, they immediately wanted to send a service tech to see the TV so they would be able to help their other customers that will buying this TV for the holidays.

Just ensure you place it where you’ll be looking at it because the picture is much better when you are looking directly at the TV versus being off to the side.

My wife is very impressed with the quality, depth, and richness of the picture of the movies and TV shows she watches. SmartCast is easy to access and the picture quality of HDR movies and shows is remarkable. I enjoy watching football and look forward to watching basketball. VIZIO is giving the fan another reason to watch the game from home rather than going to the event since ticket prices keep going up while TV prices are coming down.

I highly recommend the VIZIO the M50 home theater display.