It's no surprise that Google will remain the top referrer to websites in 2018 and with a referring rate as much as 5 times that of its nearest competitor, it’s vital to website owners to stay on top of trends. 2018 is bound to throw out a few interesting tricks and if you’ve missed out so far, here’s how to do a quick catch up on SEO trends.
Voice assistants are here to stay
Companies such as Google, Apple, and Samsung have spent millions on research and development to streamline the voice search technology. For advertisers, harnessing the power of voice assistants is critical for survival. When they do this, it will inevitably lead to greater traffic which has a higher chance of generating more sales. SEO is critical in order to rank higher and the strategy should be more aligned to voice search as opposed to the typed search options. A few tweaks and changes to the search phrases combined with carefully placed snippets will play a big role in ranking higher in 2018.
Use Google changes to your advantage
Quite a lot of buzz is happening around mobile indexing and with good reason. Google has found that too many high-ranking websites aren't mobile-friendly. This is not something that sits well with the search engine giant, as many users have embraced mobile technology for their day-to-day internet browsing. Mobile users have overtaken desktop users in terms of internet usage, which is why there is the high focus on getting mobile ranking right. Although this new measure is still in the testing phase, website owners should jump on the opportunity to increase their accessibility in order not to miss out. Another new feature that’s getting a major overhaul is the Google News feature, which will be far more aligned with the search terms. Those who wish to rank there will need to do in-depth keyword analysis as old tricks will no longer fly with ranking.
They do store customer data after all
For years Google assured consumers that they only use the search data for research and training purposes but now that search data populates user intention fields. It takes the information it has on the user and defines the search results according to past responses. This means that two different people entering the same search terms may land up on different choices, based on their previous searches.
The recurring themes for 2018, which website owners should already be on top of, include embracing technology and providing an organic solution to customer searches. Ranking will be far more difficult to achieve if the SEO strategy takes a cookie-cutter approach as customer’s natural requests are used to define the searches, instead of just stand-alone keywords.