Be real. Be reliable. Be responsive. Or, be gone.

Posted by Tom Smith on Fri, Mar, 07, 2014 @ 10:03 AM

Be real. Be reliable. Be responsive.








I enjoyed reading Bruce Kasanoff's (@brucekasanoff) ebook "How To Self-Promote Without Being a Jerk."


When I first saw the title, I was afraid that I might be "that jerk" since I've been trying to build my personal brand with blog posts and sharing what I consider to be "information of value" with my personal network as I strive to find my next full-time engagement or clients who have problems that I can help them solve.


Bruce shares 48 different points, all good, but some resonated more with me than others.


I'll share my "Top 10" along with my thoughts:


  1. Think how you can help every person you come into contact with. This is great advice regardless of where you are in your life and what you do for a living. I've found this to be tremendously beneficial while searching for work and clients.

  2. Introduce others -- think about how people you meet can benefit from the people you know. Introduce good people to other good people. When people connect, good things happen (this may have been a tagline?).

  3. Give away good ideas. This is the basis of content marketing. Doing so builds awareness, credbility, trust, more contacts and more people interested in what you have to say.

  4. Start small. I've certainly done that from my LinkedIn network to learning social media channels. I'm very comfortable with LinkedIn. I'm learning Twitter. I'm not sure I see the value of Facebook -- for me.

  5. Be trustworthy. My personal mantra is, "Do what you say you'll do when you say you'll do it." Not many people, especially in marketing, are able to live up to this.

  6. Be there in tough times. You remember the people who stand by your side when you need them most. Be someone friends, family and colleagues can trust to be there when you need them.

  7. Minimize the trivial. Be relevant. Only tell people what they need to know, and you need to communicate, to accomplish you goal. Everyone is busy. Get to the point. And please, don't "cc all." 

  8. Use a lot more pictures. I need to work on this. I'm not proficient designing things online; however, future presentations and speaking engagements will be loaded with pictures.

  9. Travel in new circles. Meet interesting people. Expose yourself to new ideas. Let random events push you in fresh directions. Get out of your comfort zone.

  10. Really listen. I call this "listening intensely." It involves being present and interested in what people are saying. I have been very successful using this technique in one-on-one interviews with respondents, be it customers, prospects, channel partners or management team members, to obtain insights that can make a dramatic positive impact on the business.

As I said, all of Bruce's ideas are thought-provoking and I urge you to read the book.


Always be learning.


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Tags: be reliable, be responsive, be real, authenticity, be relevant, listen intensely, be real or be gone, do what you say you'll do when you say you'