Thanks to the North Carolina Center for Nonprofits (@ncnonprofits) for allowing me to serve as a "curbside consultant" for two of their member organizations yesterday.
The question I received from both organizations was "how can I do more with less?"
I am a strong believer that the internet and social media has leveled the playing field for small-medium sized businesses as well as not-for-profits.
You have a tremendous opportunity to tell your story, and make an emotional connection, by using the resources you already have.
Here are five suggestions:
- Ensure that everyone in your organization is in alignment with regards to the vision, mission and values of the organization. If there is misalignment, or lack of agreement, you won't be able to deliver a clear, consistent and effective message. The less consistent your message, the less trust you and your organization will have.
- Identify your organization's story and make sure it makes an emotional connection with those you are trying to reach. Ensure everyone in the organization is telling the same story in the same way. Look for situations your organizations have facilitated to reinforce the message of the story.
- Share information of value -- don't sell, don't ask for money. Educate people on what your organization is doing and it accomplishments. Get testimonials, quotes and video clips from those you have helped. Ask them to tell their story.
- Identify your promoters and raving fans and ask you to help them spread message, and information of value, on the social media channels where they are most comfortable.
- Have a content marketing mindset. Look for content and then opportunities to use the content multiple times (on your website, in an email, on social media channels, in a slideshare). All of this content will help your grassroots SEO and generate more awareness and visits from people who are interested in helping your cause.