SEO has been at the forefront of the marketing sphere and web development for many years now. Some business owners have started to question the relevance and effectiveness of investing in either in-house SEO experts or outsourcing SEO tactics to an external agency. However, the Internet is still the fastest, easiest way to reach audiences, and there is still plenty of money to be made by employing strategic SEO practices.
In fact, so many companies in the U.S. have recognized the value in SEO, that leading annual SEO spending has increased steadily every year over the past decade - from $11.44 billion in 2008 to $72.02 billion in 2018. Even though digital marketing strategies like social media are now the hot topic of marketing teams, start-ups and small business owners recognize the massive value in cutting-edge SEO practices. On average, Google processes 40,000 search inquiries per second—adding up to 3.5 billion searches every single day. Clearly, your ideal audience’s online experience will likely begin and end based on your website or brand’s SEO, making it more important now to your profitability than ever before.
How SEO Has Shifted in the Past Few Years
Focusing on SEO best practices is essential for boosting your overall profitability, but the way you approach SEO must reflect the most up-to-date standards in order to make money. In the past, it was enough to simply publish webpages with the knowledge that it would build back-end visibility in organic search engines queries, leading to new paying customers and leads. Now, major search engines like Google have become more strategic in ranking websites so as to reduce the amount of regurgitated, fake or false content.
Just as the search engines have become increasingly strategic, your business must also delegate SEO tactics to experts that are aware of the best practices of this year. Though it is exciting that the Internet is always evolving, this means that marketers and SEO experts must stay on top of their game and be sure to incorporate the latest trends, software, and processes to their strategies in order to rake in the big bucks. The SEO practices that worked in 2016 simply do not work anymore—it is no longer about generating as much web content as possible. Instead, being in touch with current trends—such as creating long-form, keyword-rich content that can be disseminated through various inbound strategies—is critical to your company’s SEO, profitability, and overall web presence.
What Your SEO Strategy Must Now Encompass
To remain current and increase your sales, there are several updates to SEO best practices that you must be aware of. One is Google’s mobile-first indexing, which began in 2016 and continues today. Google’s mobile-first index allows Google to give content that performs best on mobile devices a higher ranking. Page load speed is therefore extremely important, so be sure to check your image sizes and browser caching before you send out content online.
Another change to SEO is that you can no longer rely entirely on back links to boost your rating on search engines. Instead, optimizing your content should be the foundation of your strategy for link building. Return links are simply not as important anymore as unique, idea-driven content is. If you have engaging content to share, chances are this content will be noticed by industry leaders—who may even share the content themselves, adding real value to your brand.
Although the best practices for SEO has shifted in recent years, it is still a highly relevant and paying technique for business owners and marketing teams to take into consideration in order to grow a company’s visibility and brand online.