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Online Video Is Growing Quickly, as Is Monetization

Posted by Tom Smith on Fri, Mar, 23, 2018 @ 08:03 AM

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I enjoyed speaking with P.J. Taei, Founder and CEO of Uscreen, about how they are helping clients monetize their powerful, inspirational, and entertaining videos.

 

As a life-long marketer, I know the power of video to tell stories and create an emotional connection with the viewer.

 

How does Uscreen help its customers sell their videos online? 

 

We provide customers an all-in-one video and monetization platform so they simply upload their videos, set the price, and keep every penny they make. Customers bring us their videos we do the rest!

What are the most important elements to producing a compelling video? 

 

Create an engaging video that provides information of value to the viewer. Identify the problem you can solve for the viewer, how you can make their lives simpler and easier, or entertain them. Be authentic to earn the viewer’s trust. Talk to people as if you were in the same room with them.

 

What video format do you recommend using to provide the best user experience (UX)? 

 

MP4. MPEG-4 Part 14 or MP4 is a digital multimedia container format most commonly used to store video and audio, but it can also be used to store other data such as subtitles and still images. Like most modern container formats, it allows streaming over the Internet. The only official filename extension for MPEG-4 Part 14 files is.mp4. MPEG-4 Part 14 is a standard specified as a part of MPEG-4.

 

 

How has the production and sale of video online changed in the past year or so? 

 

Video production has improved, shooting from smart phones has become even more popular and easier to use and edit.

 

How do you ensure the security of the video once it's posted? 

 

We use security protocols to secure the videos.

 

What are some real-world problems (use cases) you are helping your client solve by selling videos online? 

 

Eliminating the need for multiple systems to do what Uscreen does in an all in one platform.

 

We have more than 1,000 clients, 80% of which are selling video subscriptions for fitness and health, arts and creative, entertainment, training and education, and much more.

 

What are the most common issues you see in the production and sale of online videos? 

 

Customers think they do not have enough content for a subscription but they actually do. As long as you are providing information of value, end users are much less concerned with production values – they want to know the information that’s going to help them learn or solve a problem delivered seamlessly.

 

Do you have any concern over the current state of online videos? 

 

No, its progressing well and customers are adopting it quickly. With the proliferation of media devices and bandwidth, demand for video will continue to grow for the foreseeable futue.

 

What's the future of online video from your perspective? 

 

A lot more monetization, at first videos were free on YouTube, but now customers are willing to pay for anything that makes their lives simpler and easier, and adds value in any way.

 

What have I failed to ask that you think our readers need to know about selling videos online? 

 

With more than 1,000 customers, we are seeing a huge growth in online video monetization, our average customer nets more than $3,000 per month selling videos using our platform.

 

Tags: marketing technology