Jeff Bullas recently asked the question, in the title of this blog, in his post "44 Reasons Why You Should Use Social Media for Your Personal and Business Brand."
The biggest reason for me is to "leave a legacy." I don't have any kids. I've helped more than 100 people become successful marketing professionals.
I felt like my blog was a place where I could capture and share everything I've learned, and continue to learn, over the course of my career.
Hopefully providing information of value to business owners and marketing professionals will help them:
- Grow their business.
- Engage and empower their employees.
- Understand the value of customers versus revenue.
- Commit to providing an outstanding customer experience.
- Learn from some of the mistakes I've made.
Building a network, and making connections, on social media has been invaluable. It's given me an opportunity to connect with people I would have never met -- with them adding value to my life, and hopefully, me adding value to their's.
I love what Guy Kawasaki says, "The Internet rewards those who share information, and penalizes those who hoard it."
Blogging consistently is a great way to capture, and share, your thoughts and information of value.
It's also a great way to build awareness, traffic and leads. The key is consistency of message and presence. Most people who start a blog stop blogging after two to three months.
I know from experience, and data shared by HubSpot and other companies, that it takes six months to build a following that will help to double website traffic and improve SEO. Although I also know that by publishing at least twice a week, I've doubled traffic and leads for clients and employers in less than three months.
Do you share information of value to create awareness of your brand and to build your business? If not, and you'd like some help getting started, let me know. I'd be happy to help.
Don't have a website or need a refresh? Website are becoming easier to build as well with free resources like Squarespace and Wix and information of value from companies like http://firstsiteguide.com. That's on my "to do" list.