5 Obstacles to Employee Engagement and 5 Steps to Overcome Them

Posted by Tom Smith on Fri, Oct, 10, 2014 @ 10:10 AM

describe the image







Thanks to research provided by Bruce Temkin and the Temkin Group.


Only 28% of employees are highly engaged with executives being the most highly engaged and those being employed at small companies being the most highly engaged employees.


The top five obstacles to improving employee engagement:


  1. Lack of a clear employee engagement strategy.

  2. Inconsistent buy-in among middle managers who may, themselves, not be engaged.

  3. No clear owner leading the effort.

  4. Limited funding to support employee engagement efforts.

  5. Senior management has not identified employee engagement as a priority.


Given the focus on sales and monthly/quarterly earnings, it's not a big surprise that neither employees, or customer, engagement is a high priority for many companies.


They do not see the correlation between engaged employees and engaged customers and the long-term benefits satisfied customers can provide the firm relative to new prospects.


The five "I's" of employee engagement:


  1. Inform -- provide employees with the information they need to understand what is expected of them.

  2. Inspire -- connect employees to the company's vision and mission.

  3. Interact -- support employees with training, coaching and feedback. Understand what drives your employees. Hint, it will vary by individual.

  4. Involve -- take action with employees to improve processes and solve problems. Your customer-facing employees have a good idea of where your products and services are, and are not, meeting your customers' needs and expectations.

  5. Incent -- deploy appropriate systems to measure, reward and reinforce desired behaviors. Do you really want to reduce the time a CSR spends on the phone with a customer if spending more time will result in greater customer satisfaction?

Is your firm taking any steps to enhance employee engagement?


Click Here To Schedule a 30-Minute Consultation  to Discuss Marketing or Sales Issues 

Tags: vision, mission, employee engagement, employee empowerment, corporate culture

5 Questions to Ask That Will Reveal Your Corporate Culture

Posted by Tom Smith on Tue, May, 13, 2014 @ 10:05 AM

align vision, mission, values and strategic positioning








Is your management team in alignment with regards to the vision, mission, values and strategic positioning of your firm?


How about your employees?


Do they even know what your vision, mission, values and strategic positioning are?


Ask these five questions and see how consistent the answers are across your organization:


  1. What one thing would you change about the company and why?

  2. What makes us "different and better" than our competition?

  3. How do we reward success? Small successes? Major successes?

  4. How do teams and individuals work with each other and how does information flow through the organization?

  5. How would you describe the corporate culture?


Answers to these questions will give you very solid insights into the amount of alignment in your management team, as well as among your employees.


Remember to focus on the things you are doing well and build off of them.


Work to correct the things you are doing less well.


Firms that are in alignment are more efficient, productive and deliver a more consistent, and hopefully positive, customer experience.


Need More Insights From Your Analytics? Download the Free e-book "How To Get Insights From Analytics" to Accelerate Sales 

Tags: alignment, vision, mission, values, strategic positioning, corporate culture