I just attended the Internet Summit (#isum14) at the Raleigh Convention Center.
I heard plenty of speakers sharing statistics about the growth of the internet, the growth of mobile and how to use the Internet to improve customer experience.
Ironically, internet access at the Raleigh Convention Center became limited as the attendance reached 2,000 people.
The one thing every business can do to improve the customer experience is to provide an always on, high-speed internet connection.
We're all using mobile devices, or laptops, to do business, research, stay in touch and stay informed.
By providing always-on, high-speed internet access, you're making your customers', and employees', lives simpler and easier.
Making customers' lives simpler and easier gives you a better chance of having a "customer for life."
Making your employees' lives simpler and easier gives you more empowered and engaged employees that are more likely to provide your customers an outstanding customer experience.
Conferences will have happier attendees.
Hotels will have happier guests.
Airlines/airports will have passengers that are able to get work done, or stay connected with their loved ones, even if their flight is delayed.
Restaurants and coffee shops will provide a valuable service to guests whether they're there on business or pleasure.
Businesses will ensure their clients, customers or guests are able to say connected while they're in their offices or stores.
How would high-speed internet access differentiate your business from your competition?
How would making your customers' lives simpler and easier change their impression of, and willingness to continuing doing business with, you?