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Harnessing the Power of Gen AI: Real-World Applications and Best Practices

Unlock the power of Gen AI with real-world applications, best practices, and strategies for driving business value while navigating the hype.

Generative AI (Gen AI) has sparked a revolution across industries, promising to transform how we approach problem-solving and innovation. As the hype surrounding this technology reaches a fever pitch, developers, engineers, and architects must navigate between the excitement and the reality. 

At the Snowflake Data Cloud Summit, I had the opportunity to attend a couple of sessions on AI – AI for Good and The GenAI Wave: Navigating Between Hype and Reality. This article will explore real-world applications of Gen AI, best practices for implementation, and strategies for leveraging this technology to drive tangible business value.

Transforming Industries With Gen AI

Gen AI is making significant strides in various sectors, from healthcare and sustainability to engineering and customer service. At the recent Snowflake Summit, industry leaders shared compelling use cases highlighting this technology's transformative power.

In healthcare, Gen AI is employed to reduce documentation burdens, identify the next best action for patients, and augment research efforts. Murali Gandhirajan, Global Healthcare CTO at Snowflake, emphasizes the impact of Gen AI, stating, "AI reduces the documentation burden in healthcare, identifies the next best action for a patient, augments and accelerates research." For instance, a Gen AI system can analyze a 60-page research article in just three minutes, significantly accelerating the progress of treatment plans.

The food industry is also witnessing the impact of Gen AI, with applications ranging from precision agriculture to waste reduction. Jennifer Belissent, Principal Data Strategist at Snowflake, highlights the potential: "Innovations help address both [reducing hunger and sustainable production]. Precision aquaculture, population growth requires 70% growth in food production by 2050, and more consciousness of inputs with fertilizer and taking care of plants." By leveraging satellite imagery and crop yield estimation, Gen AI enables farmers to optimize harvest times and make data-driven decisions based on external factors such as market prices. Additionally, companies like Sodexo are utilizing Gen AI to analyze food waste and adjust portion sizes accordingly, contributing to sustainability efforts.

Unlocking Business Value With Gen AI

To harness the full potential of Gen AI, organizations must focus on generating tangible business value. This requires a strategic approach that involves identifying high-impact use cases, establishing a framework for evaluation, and securing buy-in from internal stakeholders.

PGE, a utility company, exemplifies this approach by prioritizing use cases based on spend and measurable outcomes. Hema Sundaram, Division CIO at PGE, shares their success story, stating, "We pick up use cases based on the spend. Our journey is four months. It is no longer about efficiency and productivity. Repurpose people. Select use cases that hand tangible and measurable outcomes." By implementing Gen AI solutions, PGE reduced the time required for engineering design reviews from 12 days to just 7 minutes per document, resulting in significant cost savings and increased efficiency.

Cisco, on the other hand, emphasizes the importance of speed to insights. Nilesh Kulkarni, VP of Data & Analytics at Cisco, explains, "From an analytic perspective, speed to insights – every leader wants insights as fast as they can. Look at different ways to capture metrics that affect the sales pipeline." By leveraging Gen AI, Cisco aims to provide leaders with rapid access to metrics that impact sales pipelines and streamline extracting insights from data. This approach enhances efficiency and enables data-driven decision-making at an accelerated pace.

Responsible AI: Building Trust and Mitigating Risks

As organizations embrace Gen AI, it is imperative to prioritize responsible AI practices to build trust and mitigate potential risks. This involves addressing security concerns, ensuring accuracy, and maintaining transparency throughout implementation.

PGE highlights the importance of data governance and access controls when integrating Gen AI into existing systems. Hema Sundaram emphasizes, "Security, accuracy, and transparency are all challenges. Make sure you are using it in the right way. Be careful with what you put in the chat to ensure it matches policies. Enable privacy." By implementing stringent security measures, such as checking results against phishing attacks and tagging attachments for ethics and responsibility, PGE ensures the safe and appropriate use of Gen AI technology.

Cisco takes a proactive approach to responsible AI by establishing reference architectures and guidelines for implementation across the organization. Nilesh Kulkarni explains, "Craft out reference architecture to ensure have the right settings... Exposed as the path to implement across the organization. Any new effort must address the existing reference architecture." Any new Gen AI effort must adhere to these established practices and guardrails, ensuring compliance and mitigating risks associated with data exposure.

Best Practices for Implementing Gen AI

To successfully implement Gen AI projects, developers, engineers, and architects should consider the following best practices:

  1. Start with clear objectives and measurable outcomes

  2. Identify high-impact use cases that align with business goals

  3. Establish a framework for evaluating Gen AI solutions

  4. Engage internal stakeholders early in the process

  5. Prioritize responsible AI practices, including security, accuracy, and transparency

  6. Foster a culture of continuous learning and adaptation

  7. Collaborate with industry partners and leverage existing platforms and tools

Subhan Ali, Strategic Alliances at Nvidia, emphasizes the importance of collaboration, stating, "Help everyone get leverage over what they are doing." Organizations can accelerate their Gen AI implementations by partnering with industry leaders, leveraging established platforms, and benefiting from best practices and proven solutions.


Gen AI presents many opportunities for organizations across industries to drive innovation, improve efficiency, and unlock new possibilities. By navigating between the hype and reality, developers, engineers, and architects can harness the power of this technology to deliver tangible business value. Through strategic implementation, responsible AI practices, and a focus on measurable outcomes, organizations can successfully integrate Gen AI into their operations and stay ahead of the curve in an increasingly competitive landscape.

Deepak Khosla, VP of Enterprise AI at LTIMindtree, aptly says, "The question around value is real. Will see value accrue sooner rather than later." By embracing Gen AI with a pragmatic approach, organizations can position themselves to reap the benefits of this transformative technology while mitigating risks and ensuring responsible deployment.


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