Marketing

The Benefits of Content Marketing

Information of value accelerates awareness, leads, and sales. I've used inbound/content marketing for years in conjunction with outbound,...

8 Benefits of CRM Software

I have shared the benefits of a sound, current, and accurate customer relationship management (CRM) software for any business concerned...

The Power of Stories

People remember what you share in stories more than just features and benefits. Over the course of my career in marketing, I've had the...

8 Reasons To Have Face-To-Face Communication

With more technology, social media, and social distancing, face-to-face communications become rare and powerful. I recently had the...

How To Demonstrate Integrity

The integrity chain is a simple concept that serves individuals and businesses over the long haul. Thanks to my friend, Dr. Ralph James,...

How To Improve Your Reputation

As a person and a company, your reputation is everything. Here's what you can do to improve it. We know consumers place greater...

Questions to Ask Your Channel Partners

Employees, resellers, MSPs, distributors, and influencers may have better insights into your customers than you do. Here are 15 questions...

How To Keep Customers

Happy customers spend more, tell others about their experience, and provide feedback to help you know what you need to improve. Here are...