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How To Improve Your Reputation

As a person and a company, your reputation is everything. Here's what you can do to improve it.

We know consumers place greater importance on the perception of the company offering the products and services than the perception of the products and services themselves.

As such, whether you are working for a large, medium or small business or you are a single-person business, you need to worry about your, and your company's reputation.

Here are seven things you can do to improve your reputation:

  1. Contribute to the social and economic development of your community.

  2. Foster growth and innovation in your industry -- learn and add value.  If your industry becomes more successful, you will become more successful.

  3. Uphold sustainable development principles.  If you're not concerned about sustainability, prospects and clients will be less interested in working with you.

  4. Network.  Increase relationships in the community, every community, where your company operates.

  5. Value the employees who build and bring life to your company.  These are your ambassadors with customers, prospects, and your community.

  6. Establish a trusted partnership with suppliers and influencers based on mutual commitment to operational efficiency.

  7. Manage the company's financial resources responsibly and transparently according to best practices and corporate governance.

I've found LinkedIn to be invaluable for:

  • Networking

  • Developing relationships in different industries

  • Identifying suppliers and strategic alliance partners for my company

  • Building awareness

  • Sharing information of value among my friends, business associates, and prospects

What have you done to improve you and your company's reputation?


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