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How Can IndyKite's Identity-Powered AI Enterprise Data Platform Revolutionize Your Business Operations?

Unifying identity and business data sources into a single trusted data asset enables enhanced security, AI trustworthiness, intelligent applications, and analytics.

San Francisco-based startup IndyKite has unveiled an enterprise data platform that leverages identity to ensure trust and accuracy in AI and analytics applications. Powered by an identity knowledge graph, IndyKite provides a unified data layer that combines siloed identity and business data sources into a validated data asset.  

This enables organizations to enhance security, build trust in data, drive revenue through intelligence products and subscriptions, and simplify compliance across the enterprise data estate. IndyKite was founded by Lasse Andresen, who previously founded ForgeRock and pioneered the identity access management (IAM) category. Leading VCs back the company and aims to define a new segment around identity-powered data platforms.  

The Challenges With Enterprise Data Today

As enterprises undergo digital transformation, the adoption of AI and advanced analytics has exploded. However, these initiatives require access to quality, trusted datasets. Most organizations struggle with scattered identity data locked in IAM and access systems and fragmented business data spread across CRM, ERP, and other enterprise systems. This leads to security gaps, compliance issues, a lack of data governance, and an inability to build reliable models.

According to Lasse Andresen, CEO of IndyKite, "As a new category creator, IndyKite is offering the next generation of identity-driven services to enable better applications and products. Our customers are already experiencing the difference in delivering more customer-centric experiences, faster time to value, and efficiency gains without compromising their security posture."

How IndyKite Provides a Trusted Identity Data Layer

IndyKite solves these problems with an innovative identity knowledge graph that connects identities with business data relationship edges to provide context and intelligence. Every node and edge has extensive metadata like timestamps, origin, and veracity scores.

Identities can represent people, devices, APIs, or analytics models, while business data can incorporate CRM, ERP, streaming, transactional, and observational information assets.

\Advanced identity proofing establishes authoritative verified attributes that propagate trust across the unified graph data model even as it scales across the enterprise. IndyKite also leverages knowledge-based access control (KBAC) techniques pioneered by Andresen to implement fine-grained, risk-aware authorization policies. KBAC enables dynamic decisions based on contextual factors like user, action, resource, and environment attributes. 

Andresen states, "The identity knowledge graph enables information to be referenced or ingested depending on the use case, with attributes and metadata assigned to the data to enable appropriate classification and handling."

Real-World Use Cases and Benefits

IndyKite presents game-changing opportunities for revenue, customer intimacy, efficiency, and innovation built on trusted data. For example, one automotive manufacturer is leveraging IndyKite to build a data marketplace and subscription model for dealers, partners, and vehicle owners. Authenticated APIs allow granular access to real-time telemetry, maintenance logs, and location data based on identity and context. 

IndyKite streamlines compliance with regulations like GDPR while unlocking rich longitudinal profiles for personalized service. Security, IT, marketing, analytics, and product teams can self-serve trusted datasets. Andresen explains that "graph technology delivers flexibility, speed, and context—making it easy to start small and grow over time."

What's Next for IndyKite

On the horizon, IndyKite plans to enhance AI and ML capabilities for risk scoring, fraud detection, insights discovery, and other use cases. This will be of significant interest to financial service providers. The company takes pride in providing education and thoughtful guidance to customers exploring new identity-powered paradigms. 

Andresen believes that "developers need to know that identity should not be an afterthought, trust around data is paramount, so visibility must be baked-in, and graph databases enable flexibility plus context."

With backing from top investors and rapid interest-building, IndyKite seems poised to make major waves as a pioneer in leveraging identity to transform how enterprises manage and use data. Organizations seeking trusted information to underpin digital initiatives would be wise to evaluate if IndyKite’s unique approach can accelerate their data-driven ambitions.


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