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I joined DZone to help them market and sell their SaaS collaboration tool, AnswerHub. I began by interviewing the leadership team to understand the vision, mission, values, and strategic positioning of the solution.
Following my research, I wrote 60 blogs posts which helped double traffic and increase leads 15% in three months. That's when the CEO asked me to begin interviewing IT executives and writing about what learned.
Over the next four years, I interviewed more than 3,000 people and wrote nearly 1,500 posts. Here are the top 10:
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