The 3rd Wave of Storage

Storage evolves to catch up with the transformation of servers and networks.



Great to meet the executive team at Pavilion Data Systems during the 35th IT Press Tour. During the presentation, we heard from Gurpreet Singh, CEO, VR Satish, Co-founder & CTO, Sundar Kanthadia, V.P. Engineering & Co-founder, Amy Love, CMO, Costa Hasaspopoulos, Chief Field Technology Officer & WW V.P. Business Development, and Farzad Haghighi, V.P. Customer Success.


Over the past 20 years, servers have transformed, networks have transformed; however, storage arrays have not. NVMe is the future of storage. According to Eric Burgener at IDC, by 2022 more than 20% of new all-flash array (AFA) shipments will use NVMe-oF to optimize performance, latency, and effective bandwidth.


According to Gurpreet, the 3rd wave of storage begins with hyper parallel AFA fueled by NVMe, NVMe-oF, network-centric architecture designed for scale-up, and scale-out. Their mission is to redefine storage to put real-time performance at scale within reach of everyone.


VR Satish reviewed the key drivers and trends that are driving this third wave:

  • Increase in data volumes are driving the need for higher density (30TB drives)

  • The need for real-time actionable information is driving the need for higher performance (200G Ethernet, NVMe, GPU, DPU)

  • Flat and decreasing budgets is driving lower $/IOP and $/GB with the commoditization of QLC, PLC

  • Increase in complexity is driving standardization on cloud and hybrid multi-cloud


Storage without compromise includes rack-scale, commodity components, reliable and available, data management, and frictionless deployment, automation, and ease of use. This is achieved by borrow concepts from all tiers of technology into a one-of-a-kind storage device.


The world is moving from a monolithic to a hyperparallel. Applications are scaling horizontally. This is driving servers to scale out. As such, storage needs to scale out as well. This has driven the creation of the highest performance density hyperparallel flash array (HFA) leveraging the native parallelism of NVMe over ethernet. Pavilion’s foundation was a rack-scale design - dense, high performance, linear scalability. The software and hardware were designed together for an improved UX/CX. Both were built from the ground up to support NVMe and NVMe-oF. It was architected for hyperparallelism and to support linear scale-out.


Pavilion is providing predictable, consistent, scalable performance of block, file, and object data with significant performance upgrades to read, write, and capacity per run unit. They deliver the performance of DAS with the benefits of a SAN.

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